SmithBrewer brand identity website design

SmithBrewer

How do you build a brand for the experts behind the world’s most demanding retail spaces?
By creating an identity grounded in precision, partnership, and quiet confidence.
SmithBrewer brand identity packaging sample box design Will Burr
The Brief
Design a refined brand identity for SmithBrewer- designers, manufacturers and installers of commercial interiors for global sports, luxury and retail brands.

Alongside a new website, the brand needed repositioning within the premium execution gap identified during the strategy phase, establishing SmithBrewer as a trusted partner delivering technically expert, commercially intelligent retail environments.
SmithBrewer brand identity billboard design
SmithBrewer brand identity billboard design
SmithBrewer brand identity business card design Will Burr
The Solution
Create an identity grounded in precision, partnership and quiet confidence. Clean layouts, sharp typographic combinations and a restrained palette reflect SmithBrewer’s calm authority as an end-to-end partner delivering complex commercial environments.

Tactile material textures root the brand in the reality of their work, connecting the identity to the craft of the business, from design team to workshop floor, while a blend of sans-serif and italicised serif typography balances practicality with polish.
SmithBrewer brand identity colour palette design
SmithBrewer brand identity social media design Will Burr
SmithBrewer brand identity billboard design
Modern office building with large glass windows and the name SmithBrewer on the facade under a blue sky.

Will understood the brief from day one and executed the rebrand to a really high standard. He took the time to understand our business, what makes us tick, and how we needed to show up. Supported by a great team, he delivered work that genuinely elevated the project. Really pleased with the outcome and would happily recommend him.

Sam Dalton, Head of Creative & Commercial Design

SmithBrewer brand identity presentation template design
Forging Spirited Brands
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Forging Spirited Brands
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Forging Spirited Brands
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Forging Spirited Brands
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Forging Spirited Brands
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Forging Spirited Brands
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Forging Spirited Brands
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Forging Spirited Brands
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Case Studies

Person holding a black tote bag with red text reading 'The Printworks A Hotbed of Radical Thinking'.

The Printworks

BrandingLogo Design
Box of Aurosó Mandarin Balsamic chocolates on a wooden surface with a glass of sparkling wine, champagne cork, and a cluster of dark berries and green leaves.

Aurosó Chocolate

Visual IdentityBrand StrategyPackaging
Bath City FC logo on a textured black fabric background featuring a shield with white stripes and red outline, and the year 1889 at the top.

Bath City FC

Visual IdentityLogo DesignSocial Media

Let's chat.

willburrdesign@gmail.com
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Inspired by the past, informing the future
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Inspired by the past, informing the future
Small blue star
Inspired by the past, informing the future
Small blue star
Inspired by the past, informing the future
Small blue star
Inspired by the past, informing the future
Small blue star
Inspired by the past, informing the future
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