Mark Eddleston

How do you relieve a frustrated workforce?

Kindle hope through simplicity and optimism.

The Brief

Design an innovative Organisational Consultation brand that kindles hope for its frustrated audience. Evoke senses of warmth and playful experimentation to appeal to the curious as you open their minds to new possibilities and a more progressive workplace.

The Solution

Construct the brand built around the 6 key patterns of working. Create a simple but design system that consists of 1 shape repeated around a square grid.

Implemented in various configurations these structures take on their own language and meaning, reflecting how changing patterns and perspectives can have contrasting results.

Will’s workshops helped uncover the core of what makes our approach different. He captured our values and crafted a brand that stands out with real clarity and purpose. The process was insightful and structured, helping us inspire a frustrated audience with a new, more hopeful way of working.

Mark Eddleston, Founder

Forging Spirited Brands

Case Studies

Inspired by the past, informing the future

Mark Eddleston

Case Studies

The Printworks

Aurosó Chocolate

Bath City FC

Let's chat.