Mark Eddleston

How do you relieve a frustrated and dysfunctional workforce?

Kindle hope and spark change through simplicity and optimism.

The Brief

Design an innovative Organisational Consultation brand that kindles hope for its frustrated audience. Evoke senses of warmth and playful experimentation to appeal to the curious as you open their minds to new possibilities and a more progressive workplace.

The Solution

Construct the architecture of the brand built around the '6 key patterns of working'. Reference possibility and creative problem solving through a geometric design system that consists of a single shape repeated within a grid to represent contrasting patterns of working.

Implemented in various configurations these structures take on their own language and meaning, reflecting how changing patterns and perspectives can have positive results.

Press

Read more about the process and collaboration between Will and Mark in Gather Round's article.

Will’s workshops helped uncover the core of what makes our approach different. He captured our values and crafted a brand that stands out with real clarity and purpose. The process was insightful and structured, helping us inspire a frustrated audience with a new, more hopeful way of working.

Mark Eddleston, Founder

Forging Spirited Brands

Case Studies

Inspired by the past, informing the future

Mark Eddleston

Case Studies

The Printworks

Aurosó Chocolate

Bath City FC

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