Case Study HalcyonFT

The Brief

Help a global IT services provider that specialises in supporting financial services express themselves as the premium brand they are. Create a refined and sophisticated identity that balances class with innovation whilst evoking trust and security to build confidence with their users.

The Solution

Evolve the brand to stand out from the competition, but remain familiar to it’s current users. Emphasise HalcyonFT’s existing visual differences from their invariably blue competitors by injecting vibrancy into the pre-existing green.

Illustrate their ability to provide seamless integration with the client and flexible tailored solutions by crafting AI assisted 3D generated images depicting fluid abstract interpretations.

Focus on the client’s personable services by utilising a soft but classy sans-serif, combined with subtle uses of a monotype tertiary typeface inspired by 80s coding software.

Credit to Studio Soph for web development and build of the website.

Will brought clarity and strategic thinking to a complex sector, creating a brand that feels confident, human, and trustworthy. His ability to present ideas clearly and guide us through key decisions made the whole process easy and collaborative. The final identity has given us real confidence in how we present ourselves, moving beyond corporate stereotypes into something that genuinely reflects who we are.

Rodric O'Connor, Managing Partner

Forging Spirited Brands

Inspired by the past, informing the future

HalcyonFT

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