Tour de Yorkshire

How do you translate the passion of a Yorkshire crowd to a global audience?

By showcasing the spectacle, the
scenery and the stats.

BRIEF

SOLUTION

Create a pitch deck for Tour de Yorkshire to attract sponsors.

Make use of Yorkshire’s photogenic countryside and TdY’s vibrant branding to create a polished but exciting presentation for the world’s newest road bike racing tour.

The implementation of strong hero imagery and added topographically inspired assets ties together themes of the scale and popularity of the competition as well as the valuesof cycling- grit, determination and endurance.

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