How do you bring people back to the galleries during a pandemic?
Bring the arts to the parks.
Brand an arts festival celebrating Salford’s under appreciated and under discovered green spaces. Reconnect these spaces with the people and create a festival that appeals to everyone.
Use Matisse’s cut outs for inspiration linking art and nature whilst referencing the accessible quality of block printing to engage the audience. Stay clear of highbrow arty aesthetics and keep things clean and playful, appealing to all rather than solely the art community.