JDA
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How do you rebrand but hang on to what makes you, you?

Distill you down to your essence and apply yourself to everything.

BRIEF

JDA needed a rebrand after their founder was retiring and no longer wanted to be known as Jennings Design Associates. They were the same organisation but moving forwards.

SOLUTION

Combine warm welcoming colours with a charismatic tone of voice to create a conversational and welcoming brand.  Take elements, quite literally from the old and repurpose them for the new. This created a unique and versatile pattern and kit of parts that we were able to use across the brand, reinforcing its identity and communicative reach.

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