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How do you rebrand but hang on to what makes you, you?

Distill you down to your essence and apply yourself to everything.


JDA needed a rebrand after their founder was retiring and no longer wanted to be known as Jennings Design Associates. They were the same organisation but moving forwards.


Combine warm welcoming colours with a charismatic tone of voice to create a conversational and welcoming brand.  Take elements, quite literally from the old and repurpose them for the new. This created a unique and versatile pattern and kit of parts that we were able to use across the brand, reinforcing its identity and communicative reach.