How do you rebrand but hang on to what makes you, you?
Distill you down to your essence and apply yourself to everything.
JDA needed a rebrand after their founder was retiring and no longer wanted to be known as Jennings Design Associates. They were the same organisation but moving forwards.
Combine warm welcoming colours with a charismatic tone of voice to create a conversational and welcoming brand. Take elements, quite literally from the old and repurpose them for the new. This created a unique and versatile pattern and kit of parts that we were able to use across the brand, reinforcing its identity and communicative reach.