Lonely Planet

How do you ship all the data but avoid death by PowerPoint?

Cherry pick to top stats and build motion in from the get go.

BRIEF

A concept project to explore the visualisation of statistics within the boundaries of a presentation. 

SOLUTION

Make use of the World’s most stunning imagery and combine it with clear and minimal layouts. Pulling out hero stats to take centre stage and let the imagery do the rest. Building motion into the early conceptualisation of the  design process was an important factor to link slides together and solidify a playful but slick personality.