Avanti

How do you get pulses racing for the next evolution of Italian road bikes?

With a mix of cutting-edge engineering and Italian obsession: a marriage of mastery and modernity.

BRIEF

Create an Italian inspired road bike brand.

SOLUTION

Take elements of design from Italian food packaging and fuse with modern bicycle branding. This aesthetic gives a robust and sheek design that also echos Italian culture and their love for two wheeled escapades. ‘Avanti’ means forwards in Italian referencing endurance, discipline and perseverance, the qualities needed to partake in road touring.

  • Asset 9_300x

Copyright © Will Burr 2019. All rights reserved