How do you craft authentic indulgence in a market vying for shelf space?
Strip it back to the essentials and let the customer find their piece.
Create a high end, low sugar chocolate bar brand that values it’s ethics but oozes luxury.
Link the brands three core values. Luxury– using only the highest quality chocolate on the planet. Adventure– challenging the consumer to experience different and unusual flavour pairings. Ethics– only using ethically sourced ingredients where the local economy benefits.
Explore the brand’s background and draw on the founder’s Welsh origins as well as the Malagasy culture for inspiration. Capture the artisanal, small-batch nature of Aurosó whilst instilling luxury into it’s very essence.